16 Must-Have Black-Owned Brands For Babies, Kids & New Moms

A curated list of black-owned brands for babies, toddlers, expecting moms, and new parents.

As a Black mom raising Black children, I strive to always seek out the best baby and children’s products that will work for my kids. Growing up, I rarely saw products made specifically for those who looked like me on the shelves. Luckily my three kids won’t have that same experience because there are so many products on the market today created by Black women and men alike.

What’s the need for black-owned brands?

Before I share the Black-owned brands with you, I wanted to share briefly why the need for Black-owned brands even exists.

Black people make up a small part of the population, which means that the majority of the population don’t look like me.

Our skin type is different. Our hair type is different. Our cultures and background are different. This is why many Black-owned brands were created — to address these concerns and to inspire those to look like them to go after their dreams.

Representation matters.

February is Black History Month and it’s the perfect time to show overwhelming support for Black-owned brands. However, we should show our support for minority-owned businesses year-round.

Below I’ve compiled a list of Black-owned brands across various categories for babies, toddlers, kids of all ages, expecting moms, and new parents. These products don’t just cater to those of color. Many of them are diverse and inclusive, and celebrate people from all walks of life. I hope this list inspires you to not only discover new brands but to choose Black-owned brands, not just this month but every day.

Black-Owned Brands for Babies

Design Dua

Simple, yet beautiful Moses basket handwoven by artisans in Ghana, Design Dua offers a bassinet, and other products, that is portable, functional, and multi-purpose made from natural grasses.

Pretty Please Teethers

Pretty Please Teethers offers minimalist baby products and their lineup includes natural, handmade, and modern items to bring your baby comfort and make things easier for mama.

Proudly

Created by Gabrielle Union and Dwayne Wade, Proudly is a baby care line made for those with melanin-rich skin. It consists of diapers, wipes, body wash, body lotion, diaper cream, baby oil, moisturizing balms, and calming spray.

Heritage Baby Designs

Handmade in Canada, Heritage Baby Designs offers ring slings made using 100% European linen to help make the baby-wearing journey for parents easier.

Black-Owned Brands for Toddlers

SEVIIN

SEVIIN is a clothing brand that offers a unique lineup of simple, neutral, and high-quality garments for children from newborn to 5T.

HarperIman

HarperIman dolls are handmade linen keepsake dolls that were created to provide a better representation of dolls to little girls of color.

Playtime Edventures

Turn your child’s bedroom into an adventure with Playtime Edventure sheets that allow kids to play games such as checkers or word puzzles.

Just Like Me! Box

Looking to diversify your children’s bookshelf? The Just Like Me! Box is a monthly subscription full of books featuring Black characters.

Black-Owned Brands for Kids

Play Pits

Play Pits is a non-toxic deodorant made by a mom to provide a kid-friendly, yet an all-natural option for kids with an active lifestyle.

Brown Toy Box

Offering games, STEM, and science activities for children in grades Pre-Kindergarten to 6th, Brown Toy Box celebrates Black children in an engaging way to help encourage all children to grow up knowing they can be and achieve anything they set their minds to doing and becoming.

Puzzle Huddle

With an assortment of puzzles, pillows, blankets, art supplies, and t-shirts, Puzzle Huddle celebrates diversity, culture, education, and more through their products.